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Case Study:
Top-This Ice Cream Scoop
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Everybody Loves Ice Cream
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Deep-dip design with a safe, non-slip, textured handle; Molded in tough, dishwasher-safe, polypropylene material; Extra-large copy area; brilliant screened imprints; extra-bright colors |
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Top-This Ice Cream Scoop |
| Advertiser:
Financial Institution |
| Case Study |
Looking for a creative way to promote community awareness of two banks merging, distributors selected the K113 Top This Ice Cream Scoop.
The bank purchased 50,000 pieces for a state wide mailing to existing and perspective customers. The product was packaged along with a coupon for a pint of ice cream, redeemable at local grocery stores.
The program was a great success. New accounts opening were up 6% from the previous summer!
Copy Read: Here’s the Scoop… Our Name Has Changed |
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